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01 · Idea Intelligence · Free

Will your idea actually work?

Score your idea across six dimensions. Get an honest verdict — go, refine, or rethink — backed by structured analysis, not gut-feel optimism.

See a sample
3 free analyses to start No credit card required Save and revisit any analysis
How it works

Three minutes in. Real intelligence out.

No fluff, no founder ego-stroking. Just structured analysis on the dimensions that actually matter.

i.

Describe your idea

A few sentences on what you're building, who it's for, and how you'd make money. The more specific, the sharper the analysis.

ii.

Get scored on six dimensions

Market dynamics, problem severity, business model fit, competitive position, executability, and operational readiness — each rated and reasoned.

iii.

Receive a verdict and next steps

Go, refine, or rethink — with the specific actions, tests, and validations that would either strengthen the idea or kill it cleanly.

What you get

A sample analysis.

Real format, fictional idea. This is exactly what your report looks like.

Sample · Idea Intelligence Report
The idea
"A subscription service delivering specialty tea blends curated by climate region, with origin storytelling for each shipment."
73
Out of 100
✓ Verdict: Refine and Go
Market dynamics
78
Problem severity
62
Business model
81
Competitive position
69
Executability
74
Operational readiness
71
  • Subscription model with strong recurring revenue dynamics
  • Clear differentiation through origin storytelling — not just a commodity tea club
  • Specialty tea market growing roughly 7% annually with rising premium spend
  • Problem severity is "preference" not "pain" — refine the customer profile
  • Sourcing logistics and cost-to-serve under-defined for the price point you'll need
  • Test willingness-to-pay before committing to inventory or fulfillment infrastructure
Why founders run this first

Before you spend a dollar. Or a year.

The cost of building the wrong thing is staggering. Idea Intelligence is the cheapest, fastest filter you have.

i

Avoid building something the market doesn't want

Most failed startups die from solving a problem nobody pays for. The Problem Severity score catches that before you've quit your job.

ii

See your blind spots before investors do

Operational readiness and competitive position are where pitch decks fall apart. Find your weak rows now, not in a partner meeting.

iii

Compare ideas honestly

Run several ideas through the same framework. The one with the highest score isn't always right — but the dimensions tell you why.

iv

Refine instead of abandoning

Most ideas aren't bad — they're undefined. The "what needs sharpening" section gives you the specific moves that turn a 60 into an 85.

Free to start

Score your first idea in three minutes.

Three free analyses. No credit card. No commitment. If it changes your thinking, upgrade. If it doesn't, you're out nothing.

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